Jonas Attiah is the founder and CEO of Purdia Capital, and he runs the company differently than most people running a prop firm. He is one of the few founders in this industry who talks openly about the actual numbers behind the business, not just the marketing side of it.
| Full name | Jonas D. Attiah |
| Role | Founder & CEO, Purdia Capital |
| Background | Worked as a freelance consultant before founding Purdia |
| Company entity | Purdia Capital LLC, registered in Delaware |
| Founded Purdia Capital | December 2022 |
| Most active on | X (@jonasatia) |
He built Purdia around a simple complaint traders keep having
Before Purdia, Jonas worked as a freelance consultant. He is not a former floor trader or someone who spent decades on a trading desk before starting a prop firm, and he does not try to pretend otherwise. What he built Purdia around instead is a distinction he talks about constantly, the difference between a real prop trading firm and what he calls a funding firm. In his view, that difference is the whole reason some firms deny payouts and others do not, and he has been vocal about wanting Purdia to sit clearly on the right side of that line.
He registered the company as Purdia Capital LLC in Delaware and launched it in December 2022. From the start, the pitch was straightforward. Fewer hidden fees, a real path to live funded accounts through a regulated broker, and an actual attempt to educate traders rather than just collect evaluation payments and hope most people fail.
Running the business in public
What makes Jonas stand out is how transparent he is willing to be about the mechanics of running a prop firm. His own X bio describes what he is trying to do in plain terms: turning a prop firm fully transparent, showing the numbers, the systems, and the mistakes along the way. That is not something you see from most founders in this space, who tend to keep the operational side of the business behind closed doors.
He talks about experimenting with new account models and rule sets, weighing what different types of traders actually want instead of assuming one structure fits everyone. Some traders want a cheaper entry point and do not mind a consistency rule attached to it. Others would rather pay more upfront for a static plan with fewer restrictions. He has been open about testing both approaches rather than locking in one model and refusing to adjust it.
Purdia Capital now runs Beginner, EOD, Pro, and Instant paths, all built around a 90/10 profit split and live funded accounts through Tradovate once traders qualify. One detail worth knowing if you are outside the US: Purdia does not currently accept US-based traders, which sets it apart from most of the other big names in futures prop.
Where he actually shows up
Jonas posts under the handle @jonasatia on X, and it reads like someone actually running the company day to day rather than a marketing account posting on his behalf. He responds to questions about payouts directly, talks through changes to Purdia’s rule structure as they happen, and reflects on what building the company has actually felt like over the past few years, including how the day to day changed once Purdia grew from a small operation into something supporting thousands of traders.
If you want to see how he actually thinks about running a prop firm, rather than just what the marketing pages say, X is where that conversation happens.
